How Buyers Search For Homes

It is essential to know how buyers search for a home when selling a home.

According to the 2016 National Association of Realtors® (NAR) Profile of Home Buyers and Sellers, the data on how buyers found the homes they purchased fell into the following categories:

51% - Internet

34% - Real Estate Agent

8% - Yard Sign/Open House Sign

4% - Friend, relative, or neighbor

2% - Home builder or their agent

1% - Directly from the seller, or knew seller

1% - Print newspaper advertisement

The longer the house sits on the market, the more intense the pressure on the seller to make a deal because the price is likely to drop as time passes. Therefore, it is essential to understand every possible avenue of getting your home in front of as many buyers as possible to decrease the time to sell.

Today's real estate buyer is highly sophisticated and uses various traditional and technical resources to aid in their search for a new home.


Recent studies by NAR indicated that 89% of home buyers use an agent to search for a new home, and agents are ranked nearly equal with websites as sources of information and general usefulness.

More detailed information is available in my books "Ways To Advertise And Promote Your Home" and "Improvements That Improve Value."